Reflection part 2 of Human Resource Information System (Is Factor competitive advantages)
Date : week 3 & week 4
value : DO6. BK8 &BK 6
Date : week 3 & week 4
value : DO6. BK8 &BK 6
 |
| competitive force |
Refer to Business Dictinory.com, competitive force is factor that influences the competitive position of the company in the industry or market. Competitive force include rivalry of competitors within this industry, new entrants into an industry and its markets, Substitute products that may capture market share, Bargaining power of the buyers and supplier, global efficiency, local flexibility and innovation or sharing.
Refer to the Porter Five force, for threat of entry of new competitor is more about profitable market that yield high return will attract the new firm such as the existence of barrier to entry (patent, right). The most attractive segment is one in which entry barriers are high and exit barrier are low. That mean the few new organization can enter and non performing firms can exit easily. The treats of substitute product or service that mean the new product have the same quality but the price is cheaper between the brand products. For example, as Panasonic and Global the function of product same but the price is different.
The third force from Porter is the bargaining power of customer(buyer) that mean the customer have power to choose the product they want such as for the airline business many customer want more the cheaper price . For example for the Mas airline they have the quality service but the price is higher. For the middle community they can not buy the Mas tiket because the price high so the new airline such as air Asia give same function and the quality of service quite same and also the price quite cheaper its suitable for all community. This will give the competitive to the Mas because in Malaysia majority of people in middle status.
The bargaining powers of supplier that mean the supplier have the power to increase the price of the product. Actually, the product of supplier have the power to increase is raw materials, component, labor and service. For example in Malaysia on have 2 organizations selling aircraft tires, so the can demand the price to the customer because don’t have any organization have the material. Lastly, The Intensity of competitive rivalry, about the general product the organization provide to the customer such as hand phone, MP3. So the organization must competitive their product refer the innovation at the product every time.
Reference
WORDS: 384
Reference
No comments:
Post a Comment